VirtualAylie
About Me
Hey! My name is Aylie Shaddy, and I am a Graphic Designer from Bentonville, AR. Throughout the past three years, I have gained experience in brand, logo, website design and more through my time at the University of Central Missouri and my own freelance work, all starting in 2020. This has led me to appreciate the creative process and to work with others on something truly special. I have worked with individuals and some small teams to produce designs that reflect their values and individualism in the competitive marketplace.
My Work
Westport Floral: Brand Redesign
Westport Floral is a independent flower company in Kansas City. They specialize in customized arrangements for a wide variety of occasions. My assignment was to take their old logo (prior to their updated website in 2020-2021) and give it a more modernized look. I took a hand-drawn approach for the graphic within the logo and complimented it with a couple different sans-serif and serif fonts. The final product resulted in a simple tulip drawing with varying thicknesses in strokes, paired with a serif font. The mock-ups are also accompanied by a pattern I made with a secondary logo that combines the abbreviation of their brand, 'WF'.
SheerZinc Ad & New Packaging
SheerZinc, in this project, went from Illustrator flat artwork to a physical print via packaging, as well as a video advertisement made for a social media post. Drug store brands like Neutrogena commonly have a default font within a black bar, so this redesign was to give it a bit of a face lift. The ad above was constructed to loop endlessly, perfect for posts seen on Instagram and Twitter.
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Billiards
Beer
This is my most ambitious print project, a 6-pack carrier and bottle design called Billiards Beer. Inspired by the fond memories of family and friends shooting pool at my childhood home, this design has taught me so much about how to work with packaging, but also allowed me to have a lot of fun bringing a piece of my childhood into design.
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Stranger Things Timeline
The video above is an animated timeline of the top 10 events that happen in the first season of Stranger Things. Some are subtle, but every icon within a light bulb moves, fades, or distorts in some way.
Social Media Marketing
OCH Instagram Post
Goal of the post: target families to make an appointment for annual wellness exams.
Freelance Work
Twitch Channel Emotes: VeryUnemployed
Original Set:
Most Recent:
Most of my commission work with this specific client is focused mostly on creating emotes. He already had the branding and vision for each emote coming in to each session, so my job was to bring his brief sketches and idea descriptions to life. This series of cardboard box emotes are mainly used during his live chat when he streams on the platform Twitch. The image on the left shows these in action, reflecting a variety of emotions and even referencing popular memes and/or other emotes on the platform. I work closely with him on revisions to perfect each one to reflect his vision, and even got connections to my second ever client through him.
Podcast Redesign
This is a podcast rebranding I did in one of my graphic design courses. The goal was to change the logo of a podcast of my choosing and fit it into the template within the left and right images above. Each of the three options for the podcast cover had to be entirely different (one with realistic components, one type-based, and one misc.).
